WHO ARE WE?
The Michigan Football Store celebrates the pride and tradition of the Wolverines.
We provide fans with exclusive gear, apparel, and opportunities to connect with the team.
Whether you’re cheering from The Big House or from home, our mission is to help you show your true colors — Maize and Blue.
Our story
Founded by loyal Michigan fans, our store began with one goal — to make official Wolverines gear and experiences accessible to everyone. From throwback jerseys to limited-edition collectibles, we bring the energy of Michigan Football to fans everywhere.
Every purchase you make supports the pride, tradition, and excellence that define the University of Michigan. Whether you’re at The Big House or watching from home, you’re part of the team.